When: November 24, December 1 and 8, 2021; 6 p.m. to 8 p.m.
Where: On Zoom; links to be provided
Please note that the workshop is open to both ELAN members and non-members and that you need to be able to attend all three workshops.
Click here to registration: https://forms.gle/LUzQj62FBYiN27i9A
Are you an artist or work in the arts and sometimes have an opportunity to put yourself out there—in the way you describe yourself on a platform, in a bio—or when you speak to media? Would you like to get some media attention but you don’t know quite where to start? Have you ever thought about writing a press release about your exhibit, your book launch, your music concert or dance recital but you’re not at ease with the concept? Have you ever had an opportunity to speak to a journalist but you froze because you weren’t prepared? You want to pitch a story about yourself to a journalist but you’re not sure how to go about it? And what about making sure all your messaging is aligned? There is information about you on the web but you’ve had some successes since you sent those bios out and they are all out of date. You need to get your brand aligned across all these outlets. Where do you start?
If you are unsure about any of the above, come spend six hours working towards message alignment across your brand. Above all, you’ll develop some tools for dealing with the media—and the next time you have an opportunity to shine, you’ll be ready.
The objective of this workshop is to provide the basic tools to align your messaging and your brand and to prepare you for managing your own media relations. Having these tools in your repertoire will do three main things:
1) ensure you get the right messages out to your publics;
2) help reduce your fear if you are intimidated;
3) help you get the coverage you intend for your work as an artist from the appropriate media outlets.
What will you do for six whole hours? Broken down into three two-hour sessions, here’s what it looks like:
Session 1: Managing your messaging + news releases
– Learn how to develop your three or four main key messages—about you and about your work
– Understand your web footprint and how to manage it
– Learn what to include in a news release and why
– Build a model that is ready to use the very next day
– Try your hand at writing a news release
Session 2: Preparing for your interview with a journalist
– Using what you learned last week, build up your three or four main key messages and learn to intertwine them with personal anecdotes
– Learn how to build a comprehensive Q&A document to help you prepare for your interview
– Learn how to stay on message no matter what questions the journalist asks
Session 3: Pitching a story about yourself and your work to media outlets that matter to you and to your craft
– Learn how to build a credible pitch email for the media outlet you are targeting
– Learn how to identify and target the journalist(s) you want to pitch your story to
– Learn how to execute solid follow-ups and determine when to move on to the next journalist on your list
This workshop works best in a casual, open discussion format. I’ll share some of my experiences with you—what worked well, what didn’t—and would love to hear from you about your experiences so far, your concerns, etc. When we start building the tools, it’s important to share our work in the group to maximize learnings and discussion. If we have time, role playing mock interviews is great practice, so we’ll try to fit this in. All will be done with the utmost respect so please feel at ease!
Facilitator: Carolyne Van Der Meer
About your facilitator: Carolyne Van Der Meer has 30 years of experience in PR and communications, more than 10 of which were spent in media strategy and media relations. She was an official spokesperson for several years, and has trained executives to speak to the media. Carolyne has also worked extensively as a journalist. In addition, she has promoted her work as an author: she has three published books: Motherlode: A Mosaic of Dutch Wartime Experience (Wilfrid Laurier University Press, 2014), Journeywoman (Inanna Publications, 2017) and Heart of Goodness: The Life of Marguerite Bourgeoys in 30 Poems | Du coeur à l’âme : La vie de Marguerite Bourgeoys en 30 poèmes (Guernica Editions, 2020). Her fourth book, Sensorial, will be published by Inanna in spring 2022.
Photo By: Bassam Sabbagh. www.bassamsabbagh.com