Quebec Relations

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This site presents translated summaries of information obtained from each funding body’s website. While we strive to ensure that all program information is as accurate and up-to-date as possible, we encourage users to consult each funder’s program documentation in full or to contact a program officer directly with any questions prior to submitting an application.

Support for Promotion and Dissemination – Section 1B: Support for Promotion and Dissemination Activities

Programme d’aide à la promotion et à la diffusion – Volet 1B: – Soutien aux activités de promotion et de diffusion

DESCRIPTION

This program aims to meet the needs in development, consolidation, and adaptation of companies and organizations working in the Quebec film industry in a context of changing offer, supply, promotion, and distribution of films. It also aims to stimulate revenues from the distribution of local and international films that are not widely presented as well as promoting the competitiveness of Quebec companies distributing and presenting Quebec cinema in national markets.

Section 1 allows for the implementation of activities that promote and distribute Quebec films, both traditional and digital, at the national and/or local level, during the different stages of production. Likewise, to promote audience-building activities at the local and national level.

CRITERIA

To be eligible for financial support, companies must meet the following specific conditions.

  • Distributors:
    • Not qualify for section1A
    • Operate a Quebec distribution company focused primarily on fiction, animation, or documentary feature-length films
    • Demonstrate or obtain relevant expertise from the manager or staff for the film project submitted
    • Hold a general distributor’s licence in Quebec
    • Hold all or majority distribution rights in Quebec for the film that is the subject of an application for financial assistance
  • Production companies:
    • Operate a Quebec distribution company focused primarily on fiction, animation, or documentary feature-length films
    • Demonstrate or obtain relevant expertise from the manager or staff for the film project submitted
    • Hold a general distributor’s license in Quebec
    • Hold all or majority distribution rights in Quebec for the film that is the subject of an application for financial assistance

EXPENSES

  • Expenses for the design, production, and delivery of promotional material
  • Ad-placement expenses
  • Fees related to the development and implementation of promotional strategies 
  • Expenses for developing and implementing the platform-launch strategy
  • Expenses for premieres, launches, or special screenings
  • Expenses for regional promotional tours (e.g., travel expenses, per diems, venue rentals, transportation of promotional material)
  • Promotional expenses for collective projects
  • Salaries related to promotional activities
  • Salaries or external fees related to discoverability
  • Music-licensing fees for musical exploitation of promotional material (trailers, teasers, clips, etc.)
  • Expenses for market intelligence activities (studies, tests, surveys, focus groups, others) related to the audience for Quebec cinema
  • Expenses related to the development of teaching guides
  • Screening expenses (e.g., distribution rights, expenses for transportation of promotional and screening materials, projectionist fees, educational tools) 
  • Expenses for artistic or screening-related guests (e.g., travel, lodging, per diems, fees)
  • Venue rental expenses 
  • Laboratory (e.g., duplication costs: costs of copies intended for presentation, DCP, KDM; cost for dubbing and subtitling in French, if not covered by the production)
  • Expenses for digitizing and putting Quebec films online, new releases and repertory cinema
  • Copy delivery

DOCUMENTS

Coming soon

Get In Touch With Your Agent

SODEC – Promotion and Dissemination

promotion.diffusion@sodec.gouv.qc.ca

SODEC – Promotion and Dissemination

promotion.diffusion@sodec.gouv.qc.ca

Click the funder’s logo to see the program’s official documentation. Please note that official documentation for some programs is only available in French.